Launch Your Fashion Business Summit
for aspiring aspiring fashion business owners
Hey hey! I’m so excited to team up with you to pull of something that’s going to be absolutely incredible.
The Launch Your Fashion Business Summit is a 3-day digital event that will help aspiring brand owners get clear on what goes into launching a fashion brand, create their plan for what they need to do to launch, and push past any obstacles that are holding them back from making progress on their goals.
Our #1 goal is to make this EASY for you, while giving you plenty of opportunities to attract new independent fashion business owners to your audience.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at hello@startupfashion.com
If you've been a part of events including webinars, summits, or other collaborative offerings and found that they didn't go so smoothly or benefit you as a speaker, I encourage you to reach out to me, I'm here to make this experience great for you!
As a speaker, you'll also get free access to the All Access Pass as an extra "thank you" in addition to affiliate commissions!
Quick Access Links
HOW IT WILL WORK
Let’s do a quick rundown of how the whole thing will work.
THE EVENT
The event will run from Tuesday, January 24 to Thursday, January 26 with 5-7 pre-recorded presentations running each day. These presentations will include 15-30 minutes of content (with up to a 3-minute pitch) and a live chat.
While the presentations themselves are pre-recorded, all speakers are encouraged to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is encouraged 
COMMUNITY
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you can choose to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value (optional).
LIVE CALLS
There will also be a mix of live, interactive calls for purchasers of the All Access Pass. Attendance as a speaker isn't required, but of course you're more than welcome to join us to network with attendees!
PROMO
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy!
As a speaker, we ask that you promote however you're able. Speakers who promote more have the opportunity to make good money in affiliate commissions. Sweet! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
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During the promotion phase, as the summit is running, and for a few days after the summit is complete, we’ll also be promoting the All Access Pass. The All Access Pass includes ongoing access to presentations as well as some bonuses we'll all team up to throw in. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions right away.
So this all sounds great, buuuut what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
1. Basic Information
The first thing I’ll need is some information from you so I can finish up our Registration page and Speakers page.
Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.
Within that questionnaire, I'll also ask for an optional prize to give away to one engaged attendee. The prize is totally optional but must be different from a All Access Pass contribution if you choose to include it. This will give us extra opportunities to shout you out to attendees!
2. Presentation Slot Scheduled
The summit is broken into three themed days:
- Foundation for Launch/ Planning
- Product Development
- Pre-Launch Marketing and Sales
I will be assigning you a presentation time slot based on the above breakdown. i.e. If you're presenting on fabric sourcing, you will be on day two.
While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation.
3. Presentation
Next up is your presentation! This is a 15-30 minute pre-recorded presentation that is meant to be more friendly and action-packed than perfect and strategically structured. We want our attendees to learn something great while having fun in the process, as well as being to take action on what you teach.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- Slides
- No slides (just your lovely face)
- A mixture of the two
- Interview-style with someone from your team interviewing you
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
- A super quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to over-complicate it
- Teaching section
- Specific action steps (with the goal of helping them make progress on their goal)
- Up to a 3-minute freebie opt-in pitch (see our tips on getting the most possible opt-ins here)
- Include questions for attendees to answer in the chatbox throughout to boost engagement
I recommend that you pitch a freebie that is highly related to your presentation topic and helps them continue to move forward with what they'll learn from your presentation. This will increase the likelihood that they'll opt-in to your email list. From there, you can have a tripwire and funnel set up to start making sales from your new leads right away! There is a guide with more information here. Feel free to email me to brainstorm about a freebie that will perform well.
Presentations are due by Friday, January 6th.
Find a handy download with all this info in our Presentation Guidelines here.
5. All Access Pass Contribution
The All Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable and to give you an additional way to collect attendee email addresses, I’ll ask each of you to provide one resource to add. This includes things like:
- Templates
- Workbooks
- Courses (big or small)
- 1-month memberships
- eBooks
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%. It’s also an opportunity to collect hundreds of extra email addresses as attendees claim your offer.
Information for these resources is due on January 6th. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
6. Promotion
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, we'll have an official promotion period starting on December 27th.
Sharing is highly encouraged, but since everyone's audience is different there are no set requirements.
You’ll find swipe copy and graphics in the Resource Vault below once the summit is a bit closer.
When you do share, be sure to use your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any sales (50% if you've contributed a bonus).
Do NOT edit the affiliate link. Anything other than the link given will not track your referrals. You can create a pretty link that leads to the original link given with something like the Pretty Links plugin or bit.ly.
I am also happy to collaborate to help you promote. For example, I can take over your Instagram stories, come on your podcast, write a guest newsletter, or do a live in your Facebook group (all with your affiliate link) to help you get some extra conversions!
7. Live Participation
The presentations will be embedded on a page that also has a chatbox. Attending your presentation slot and connecting with the attendees in the Chatbox is a requirement of participation. It's such a great way to deepen the connection with your attendees by answering their questions, directing them to resources like a blog post you wrote or a video you made, etc.
AFFILIATE DETAILS
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All-Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by January 20th.
The commission structure is as follows:
- 40% for all speakers
- 50% for all speakers who include a premium bonus to the All Access Pass
The All Access Pass pricing structure will be:
- $47 for 1 hour after registering for the free summit
- $97 from January 10th- January 24th, 10am EST
- $197 from January 24th, 10:01am- January 29th
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics.
However, you’re more than welcome to write your own copy and even run your own Facebook ads.
I am also willing to take over your Instagram stories, do a podcast interview, write a guest newsletter, or do a live in your Facebook group (all with your affiliate link) to help you get some extra conversions!
Just remember to use your affiliate link, which you can create or look up here. (Again, do not use anything other than the exact link.)
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Now for those resources I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
- Speaker checklist with due dates so you can keep track of everything nice and easily
- Presentation guidelines
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
And in case you don't want to dig through a folder, here are some direct links:
CURRENT ACTION STEPS
Phew, that was a lot to cover! You’re awesome for making it this far 
For the sake of clarity, here are your current action steps:
- Let me know you’re in.
- Provide your basic information once the link comes through
- Sign up for your affiliate account.
- Let me know if you have any questions up to this point!
Remember to grab your Speaker Checklist and get things added to your calendar. Because if you’re like me, if it’s not in your calendar, it doesn’t exist.
Here’s a roundup of our key dates:
- Basic information: Dec 26th
- Presentation: January 6th
- All Access Pass contribution information: January 6th
- Promotion period: Jan 10th - January 26th
- Summit dates: Jan 24th- Jan 26th
- All Access Pass cart closes: January 29th
- Affiliate payouts: by Feb 3rd
Something I missed? Email me at hello@startupfashion.com.